Simmons added that there are still companies in need of solutions like those of Coupa, “but it’s going to be a harder sell.” Profits over growth? What’s left in the market is likely not enough to fuel the rapid growth of earlier times.

In other words, many of the companies that were badly in need of an upgrade to their procurement and spend systems have already upgraded through Coupa or others. Those are the easiest ones for to come in and make a compelling case for companies’ to replace them.” “Companies pretty much all have some sort of system, but they’re bare-bone systems or homegrown old systems or legacy systems, and a lot of those have been replaced. “They've already kind of picked a lot of the lowest hanging fruit out there in the market,” Simmons said. Revenues for the first nine months of this year were up about 17.4% YoY, compared to more than 40% growth for the same period last year.

Davidson.Ĭoupa’s growth has also started to temper. įor all the growth to its stable of customers and the spend filtering through its platform, Coupa remains significantly smaller in market share next to its largest direct competitor, SAP’s Ariba, according to Robert Simmons, SVP and equity research analyst with D.A. The company this year brought on Avient, LinkedIn and Royal Caribbean as customers, CEO Rob Bernshteyn told analysts in September. Still, as the company notes in its annual filings, Coupa believes that the total spend figures “illustrates the adoption, scale, and value of our platform.”Īmong the key features of Coupa’s platform are software solutions for procurement, which includes what the company describes in filings as an “e-commerce-type shopping experience” for firms looking to source goods and services, as well as invoice, expense and payment functions. That’s a mammoth figure, though the company says it doesn’t necessarily correlate with its own revenue, which reached $725.3 million last year, an increase of roughly a third over the prior year. Just over a decade old, Coupa says that the total spend under management through its platform has grown from $3 billion in FY2011 to more than $3.3 trillion in 2022, according to a securities filing.

Ariba vs coupa market share